Tierx COO +Yakir Daskal gave a brilliant presentation in the Gamification conference today at the HP development center in Yahud.
Yakir was able to show in a simple but convincing way that gamification is all around us in our every day lives, careers and entertainment.
It stands to reason that the process of embedding game mechanics into electronic services such as cellular services, banking and web sites is clearly the next step in our technological evolution.
Its a well known fact that as applications become simple and human intuitive, the mechanics that facilitate them become more complex and elaborate. Gesture, voice recognition and machine learning are just the tip of the iceberg.
The same process is happening in the gamification platform industry as we move to accommodate experiences that are closer to what we are all used to in real life.
An example for this is the use of Markov chain modeling in the Tierx solution. This century old mathematical system is the basis of every complex behavioral model and it stands in the core of gamification solutions.
Although it is crucial to have a firm and robust implementation, its not enough to understand the math. As it is, comprehending the human factor is just as important for achieving the ultimate engaging experience for your product.
A gamification platform has to be able to mimic true life experience and fluency as provided by the Markov chain modeling, but its as important to be able to measure the success of every badge, trophy and incentive that are dealt by the system and understand the human impact of each on the users.